THE NEW DIGITAL MARKETING ERA: VISUAL FIRST MOVEMENT
Moving media can provoke emotions better than still images and text – it can make a connection and be memorable; no wonder we’re seeing consumers go crazy over it. Additionally, two out of three U.S. consumers watch online travel video when they’re thinking about taking a trip.
In a recent whitepaper, YouTube reported a year-over-year increase in the consumption of branded travel videos, with video views up 118%.
Source: Google, Travelers Road to Decision
70% of marketing professionals say that video converts better than any other medium, according to MarketingProfs.